AEG, having been a part of the worlds largest domestic appliance group, Electrolux AB (with its registered office in Stockholm) since 1994, is continuing to develop its prominent market position for domestic appliances.

Two years ago, Electrolux began to strategically develop the AEG brand, which is clearly expressed by the new slogan: Perfect in form and function. Electrolux is using this slogan to propel its German premium brand, focusing on performance and quality-oriented consumers.